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Assistants

Custom AI assistants

A custom AI assistant answers questions from customers or staff using your own documents, policies and prices, and hands over to a person when it should.

What it is

An assistant that knows your business

We build an assistant trained only on your material, so it answers in your voice, quotes your policies and says so when it does not know.

It is for businesses that field the same questions again and again, by phone, email or chat, and want faster answers without hiring more people.

  • Customer questions. Opening hours, prices, availability and how-to answers, any time of day.
  • Staff help. New starters find procedures and policies in seconds instead of asking around.
  • Guardrails. It stays on topic, cites its sources and passes tricky cases to a person.

If you want a ready-made option, see Dawsco Assist, our product built on the same approach.

Built on your own documents

Your information stays in your accounts where possible, and is never used to train public AI models.

What's included

A tested assistant, ready for real questions

We handle the build, the testing and the training, so you only review answers and approve go-live.

Knowledge set-up
We organise your documents, FAQs and policies into one trusted source.
Tone and voice
Answers that sound like your business, not a generic bot.
Chat on your website
A widget that matches your site, or a link you can share.
Handover to staff
Questions it cannot answer go to a person with the full conversation.
Accuracy testing
We test hundreds of real questions and fix gaps before launch.
Usage reports
See what people ask, and which answers need improving.
Staff training
A short session on reviewing answers and updating the knowledge.
30 days of tuning
We adjust answers and settings after launch at no extra cost.

What our clients say

Customers get an answer in seconds, even at 9pm. Our office team now spends their time on the jobs that need a person.

Sam Whitfield
Operations Manager, Northgate Heating & Plumbing

Questions about custom AI assistants

Have a different question about custom assistants? Ask us on a free call or send us a message and we will reply within one business day.

Will it make things up?
It answers only from your material and says when it is unsure. We test for this before launch and monitor it afterwards.
What documents does it need?
Anything you already have: website pages, price lists, policies, manuals and past replies. We help you fill any gaps.
Is my data safe?
Yes. We only use what the project needs, keep it in your accounts where possible, and never use it to train public models.
Can it talk to our systems?
Yes. It can check bookings, orders or availability if your systems allow it. We confirm this at the planning step.
How is this different from Dawsco Assist?
Assist is our ready-made product with monthly pricing. A custom assistant is built around your specific systems and processes.
How long does it take?
Usually two to six weeks, depending on how much material there is and which systems it connects to.

Ready to talk about a custom AI assistant?